Kyns Group
Brand and bespoke WordPress site—designed and built in-house—to give Kyns Group the premium voice its work deserves.
- 01 Overviewp. 02
- 02 Briefp. 04
- 03 Approachp. 06
- 04 Visual systemp. 08
- 05 Selected screensp. 10
- 06 Voicep. 12
- 07 Outcomep. 14
Kyns Group builds, renovates and delivers high-end properties across Belgium. The work is flawless; the old site wasn’t. The brief: put the same precision, restraint and finish density you feel in their buildings onto the screen.
Challenge
Construction sites favor volume over voice. The previous one stacked service lists, certifications and compressed photos with no hierarchy.
Targets—wealthy homeowners, developers, architects—come from luxury and real estate. They expect a digital experience on par with their other references.
The sales team qualifies leads over video calls and needed material that quiets doubt upstream without bloating the contact funnel.
Constraints
- 01Earn credibility with a luxury audience without pretending you’re not industrial.
- 02WordPress required so marketing keeps autonomy.
- 03Multilingual FR / NL / EN from a single back office.
- 04Modular project pages: each build needs its own rhythm.
- 05Core Web Vitals: 95+ Lighthouse on mobile.
A grounded, natural palette built around contrast and warmth. The palette stays consistent across digital and print, so the brand feels the same at every scale.
“The new site finally reflects what we build. First meetings now start with a client already convinced—we talk finishes, never legitimacy.”
Concrete numbers from the first quarter post-launch. Photography first, copy second — and a CMS the team owns.
