Buddy Belgium
A bespoke B2B site for a Belgian CBD wholesaler—built around EU regulation and a public showcase with zero products or brands on display.
- 01 Overviewp. 02
- 02 Briefp. 04
- 03 Approachp. 06
- 04 Visual systemp. 08
- 05 Selected screensp. 10
- 06 Voicep. 12
- 07 Outcomep. 14
BuddyBelgium is a Belgian CBD wholesaler, B2B-only. EU law bans public product and brand exposure. The brief: sell hard without showing anything—and qualify prospects before opening the door.
Challenge
No catalog or pack shots in public space: trust has to ride on voice, expertise and compliance story alone.
Buyers are demanding pros—stores, distributors, labs—who vet a supplier’s seriousness in under thirty seconds.
The qualification tunnel must filter consumers yet stay fast for recognized trade accounts.
Constraints
- 01Strict EU compliance: zero product or brand photography on the public site.
- 02Dedicated auth: company number + manual KYC before catalog access.
- 03High-performance private catalog with pricing by volume and history.
- 04Trilingual FR / NL / EN, translations owned by the in-house team.
- 05EU hosting, encrypted and logged data.
A grounded, natural palette built around contrast and warmth. The palette stays consistent across digital and print, so the brand feels the same at every scale.
“We sell better since we show nothing. The site filters, reassures and qualifies—sales only talks to serious prospects now.”
Concrete numbers from the first quarter post-launch. Photography first, copy second — and a CMS the team owns.
