Articles
Insights on web, design & SEO
Next.js vs WordPress: which to choose in 2025?
WordPress still powers 43% of the web. Yet for ambitious projects, Next.js offers decisive advantages in performance, native SEO and developer experience. Here is how to decide based on your context.
What is GEO and why it's changing everything for your visibility
ChatGPT, Perplexity, Gemini and Google AI Overviews answer user questions directly. If your site is not structured to be cited by these AI engines, you are missing a growing share of organic traffic.
Core Web Vitals: the complete guide to improving your Google score
LCP, CLS, INP: the three metrics Google uses to evaluate your site's user experience. A strong Core Web Vitals score directly improves your ranking and your conversion rate.
Design system: why it's worth investing from day one
A well-built design system cuts development time in half long-term, reduces visual inconsistencies and makes onboarding new team members much faster. Here is how to build one that fits your context.
Technical SEO: 10 mistakes most agencies still make
Duplicate title tags, missing structured data, poor internal linking, unoptimised images… These classic mistakes cost Google rankings every single day. An audit of the most common ones with the fixes.
How we built pxl-studio.com with Next.js and Sanity
Architecture, technical choices, GSAP animations, internationalisation with next-intl and the Sanity CMS content pipeline: a full behind-the-scenes look at the stack we use for client projects.